Doro is a Swedish company developing mobile phones for seniors.
They are made to be simple and easy to use with only the most basic functions.
My idea here was to go back to basics and make a clear connection to their product. Remember the cups with a connected string you made when you were little? What can be more basic than that? The picture along with the copy ”Now with SMS!” sends a clear message.
The ad won second place in an advertising competion called ”The best advertising in Skåne” (Skåne is the southern region of Sweden) held partly by Resume (Swedens biggest advertising news agency/magazine).
This was the last thing I did before leaving the agency for Hyper Island.
Idea & copy, Hampus Lemhag
AD, Maria Hellberg
