This school project was hosted by North Kingdom and the brief was to connect the brand WeSC to music and/or art with the goal of creating an impression so great that the receiver wants to be the first one to share the experience.
The basic idea is to put an RFID tag in a shoe. The user makes an active choice to connect their shoe to different social platforms. Tag readers can be placed and interact in different ways.
”Probably the best concept I’ve seen in four years hosting this module”
- Daniel Ilic, CD, North Kingdom
”If WeSC don’t buy it, I’ll start a brand and do it myself”
- Thomas Larsson, CD, B-Reel
PS. The last movie clip is in French and I really want to know what they are saying. If you know please tell me!
We are very proud that the case movie has been viewed over 100 000 times.
Other members in the group are: Anna Andersson, Bodil Gustafsson Fürst, Kris Bengtson, Mikael Näslund, Pier Madonia
