SPP is one of the largest pension savings companies in Sweden.
Our brief was to deliver a strategy that would help SPP become top of mind. They also asked for a better way to reach out and communicate with a younger target group.
We found a solution on how SPP could stand out and differentiate themselves from all their competitors in a much better way than today, and also include a younger target group. We delivered a strategy and examples on how to implement this accross many different media platforms.
We had amazing response from the agency Cloud Nine that mentored this module. And the response from SPP was so good that it’s now being discussed on how they can realize our solution.
For obvious reasons they have asked us to not publish anything.
Other team members:
Mikael Näslund
Silje Lian
