Doberman in collaboration with Sveriges Radio gave us a brief to improve their website and attract new listeners.
The site is more news tabloid oriented and our solution was to create a common space for all their audio and putting audio more in focus. The player was moved from the bottom to the top of the page and altered so that you could add related content (internal or external) to specific segments of the audio.
We pushed for the importance of segmenting clips to create better search capabilities and more sharing. Audio clips without segmenting where in some cases over an hour long. The second movie is our propaganda movie that we used in the presentation.
Other members of the group are: Gustaf Engström, Bodil Gustafsson Fürst, Max Norman, Beatriz Areilza
